With its cult following and crazy limited-time sales – only available for a matter of minutes - this normcore brand label is also designed to provoke. It stands to reason that Anti Social Social Club’s pitch to DHL was equally odd. It went kind of like: "Hey, DHL, in 2019 you’ll be 50. Any plans to mark your anniversary using clothing?"
We had no plans, but were quickly persuaded to make some by partnering with the Anti Social Social Club. The resulting anniversary hoodies, T-shirts and hats sold like hot cakes.